Ideas, notes & insights.
A home for the marketing ideas, lessons and observations I pick up from working with growing businesses every day.
in Connect with me on LinkedIn →From practical advice for growing businesses to ideas sparked by brands, campaigns and the wider marketing world.
Why Founder-Led Marketing Works: How to Build Trust Without Becoming an Influencer
Discover how founder-led marketing helps small businesses build trust, demonstrate expertise and attract customers without becoming influencers.
Which Email Automations Should a Small Business Set Up First?
Discover the 5 email automations small businesses should set up first, from welcome emails to abandoned baskets and customer follow-ups.
Is It Too Late to Plan Christmas Marketing in October? A Practical Guide for Small Businesses
Is October too late to start Christmas marketing? A practical guide for small businesses covering content, websites, email, offers, Black Friday and paid ads.
Buffer’s New Instagram Updates Make Scheduling a Lot Better
Buffer has added music for Instagram Reels, collaborators, Trial Reels and improved Story scheduling. Here’s what the new features mean for businesses.
When Should a Small Business Start Paying for Ads?
Not sure when to start paid advertising? Learn when small businesses are ready for Google, Meta and social media ads, and what to fix before spending.
Local SEO for Small Businesses: How to Get Found in Google Maps and Local Search
Local SEO helps nearby customers find your business when they are actively searching for what you offer. From your Google Business Profile and reviews to your website, content and local signals, here is how small businesses can build stronger visibility in Google Maps and local search.
Marketing Freelancer vs Agency vs In-House: Which Is Best for a Small Business?
A practical comparison of freelancers, agencies and in-house marketing teams, including cost, capacity, flexibility and when each model makes sense.
How Much Does a Small Business Website Cost in the UK?
A practical guide to small business website costs in the UK, including typical price ranges, platforms, SEO, copywriting and ongoing support.
How Much Does Social Media Management Cost for a Small Business?
A practical guide to UK social media management costs, what influences monthly pricing and how small businesses can compare different levels of support.
How to Measure Marketing When Every Activity Does Not Produce an Immediate Sale
A practical guide to measuring marketing when the customer journey takes time and not every useful activity produces an immediate sale.
What Should Small Businesses Automate in Their Marketing?
A practical guide to the marketing tasks small businesses can automate first, without removing the human judgement behind good marketing.
How to Audit Your Small Business Marketing Without Starting Again
A practical guide to auditing your small business marketing, identifying what already works and deciding what to keep, improve or stop without rebuilding everything.
How to Know When Your Business Needs Marketing Support
Most businesses do not suddenly reach a point where marketing completely stops working.
The warning signs usually appear gradually.
