Privacy Policy

First Touch Marketing Ltd respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal data.

First Touch Marketing Ltd is the data controller responsible for the personal information described in this policy.

First Touch Marketing Ltd is registered with the Information Commissioner's Office under reference ZB896130.

Information We Collect

We may collect personal information when you contact us, submit an enquiry, book a call, complete the Marketing Score, subscribe to marketing communications or become a client.

This may include:

  • Your name
  • Email address
  • Phone number
  • Business or company name
  • Information you provide within an enquiry or contact form
  • Services or areas of marketing you are interested in
  • Answers submitted through the Marketing Score
  • Your email marketing preferences
  • Appointment or booking information
  • Technical information about how you use the website, where applicable

How We Collect Your Information

Most personal information is provided directly by you when you:

  • Submit an enquiry
  • Complete a form on the website
  • Complete the Marketing Score
  • Subscribe to emails or marketing communications
  • Book a call or meeting
  • Email or otherwise contact First Touch Marketing
  • Become or enquire about becoming a client

Some technical information may also be collected automatically through the website and the services used to operate it.

How We Use Your Information

We may use your information to:

  • Respond to enquiries and requests
  • Discuss or provide marketing services
  • Arrange calls, meetings or appointments
  • Provide your Marketing Score and related recommendations
  • Manage existing client relationships
  • Provide customer support
  • Send marketing emails where you have chosen to receive them
  • Improve the website, services and customer experience
  • Maintain appropriate business and financial records
  • Meet legal, regulatory or accounting requirements

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful reason for processing your personal information. Depending on the circumstances, we may rely on:

  • Legitimate interests - for example, responding to enquiries, communicating with prospective or existing clients and operating our business effectively.
  • Contract - where processing is necessary to provide services you have requested or to take steps before entering into a contract.
  • Consent - where you have actively chosen to receive marketing communications or where consent is required for certain cookies or similar technologies.
  • Legal obligation - where we need to keep or process information to comply with legal, tax, accounting or regulatory requirements.

Where we rely on legitimate interests, our interests include responding to potential customers, maintaining client relationships, improving our services and operating First Touch Marketing effectively. We consider these interests against your privacy rights before relying on this basis.

Marketing Communications

We may send you marketing emails where you have chosen to receive them or where we are otherwise permitted to do so under applicable law.

You can unsubscribe from marketing communications at any time using the unsubscribe option contained within our emails or by contacting us directly.

Withdrawing your consent to marketing does not affect other communications that may still be necessary in connection with an enquiry, project or client relationship.

Marketing Score

The First Touch Marketing Marketing Score asks you questions about areas such as your website, social media, email marketing and marketing systems. Your answers are used to calculate a score and provide relevant recommendations.

The Marketing Score is designed as an informational marketing assessment. It is not used to make legal, financial or other decisions that have a similarly significant effect on you.

Where you separately choose to receive marketing communications, your contact details may also be added to our email marketing system.

Third-Party Services

We use trusted third-party services to operate the website, process enquiries, manage email communications and provide other business functions.

These may include:

  • Squarespace for website hosting and website functionality
  • Formspree for processing website form submissions
  • Mailchimp for email marketing and subscriber management
  • Google services for appointment scheduling and related functionality
  • Other professional, technical or administrative service providers where reasonably necessary to operate the business

These organisations may process personal information on our behalf in order to provide their services.

We do not sell your personal information to third parties and we do not provide your personal information to unrelated third parties for their own marketing purposes.

We may also disclose information where required by law, regulation, court order or another lawful authority.

International Data Transfers

Some of the technology and service providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we expect appropriate protections to be used in accordance with UK data protection law. These may include UK adequacy regulations or approved contractual safeguards.

How Long We Keep Your Data

We keep personal information only for as long as reasonably necessary for the purpose it was collected for, taking into account our business, legal, accounting and regulatory requirements.

Enquiry information is reviewed periodically and may be deleted when it is no longer needed.

If you become a client, relevant business, contractual and financial records may be retained for up to 6 years after the relationship ends where necessary for legal, tax or accounting purposes.

Email marketing information may be retained until you unsubscribe or until we determine that it is no longer appropriate to retain it. We may keep a limited suppression record where necessary to ensure that we respect an unsubscribe request.

Data Security

We take reasonable and proportionate steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

This includes using reputable service providers, access controls and appropriate security measures for the systems used to operate First Touch Marketing.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide website functionality and, where enabled, to understand how the website is being used.

Some cookies are necessary for the website to function properly. Other cookies or similar technologies may be optional and, where required, will only be used in accordance with your cookie preferences.

You can manage your preferences through the cookie controls available on the website.

For more information, please see our Cookie Policy.

Your Data Protection Rights

Depending on the circumstances, you may have the right to:

  • Request access to the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your personal information in certain circumstances
  • Ask us to restrict the way we use your information in certain circumstances
  • Object to certain uses of your personal information
  • Request the transfer of certain information to you or another organisation
  • Withdraw consent where we rely on consent as our lawful basis

You have the right to object to processing based on legitimate interests in certain circumstances. You also have the right to object to the use of your personal information for direct marketing.

To exercise any of these rights, contact us at jacklomax@firsttouchmarketing.co.uk .

Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office, the UK's data protection regulator.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

Last updated: 5 October 2026.

Contact Us

If you have any questions about this Privacy Policy or how First Touch Marketing uses your personal information, please contact:

First Touch Marketing Ltd
Email: jacklomax@firsttouchmarketing.co.uk
ICO Registration: ZB896130