Top Tools for Social Media Management in 2025

Whether you're juggling five platforms or just trying to keep up with Instagram, managing social media in 2025 is a full-time job. And while the algorithm might never sleep, neither does the demand for consistency, clarity, and quality.

Fortunately, there’s a growing stack of tools out there to help marketers, freelancers, and business owners simplify their schedules and streamline their strategy. Below is a round-up of some of the best platforms, learning resources, and support systems available right now.

Because if you're still posting in real-time from your phone, we can save you a lot of time.

Social Media Scheduling & Management Platforms

There are countless options out there, but these three are our favourites at FTM; each for different reasons:

• Hootsuite seems to be the industry standard — reliable, scalable, and ideal for larger teams that need in-depth analytics and multi-platform publishing. Explore Hootsuite

• Buffer is clean, simple, and most importantly, has a free feature. Take a look at Buffer

• Vista Social is a quiet standout — offering brilliant support for newer platforms like Threads and Shorts, a clean UI, and extremely competitive pricing. Check out Vista Social

A Resource Worth Subscribing To

If you work in social, you need this in your inbox.

The HeyOrca Newsletter offers a weekly, digestible breakdown of what’s happening across all social platforms. From algorithm updates to feature tests to content trends.

We rate it so highly we’re literally promoting another company’s newsletter for free… on our own blog. That should tell you everything.

Learning & Development

At First Touch Marketing, we don’t just say we stay on top of things — make sure to act on it.

We watch live webinars, and take time each month to engage with up-to-date content direct from Meta, TikTok, LinkedIn, and YouTube. We also regularly enrol in short courses and seek out relevant certifications (Google, Meta, LinkedIn) to ensure we’re staying at the top of our game.

For clients, this means the advice you get is informed, current, and built on best practice.

Here are a few learning tools we recommend:

• Google Digital Garage – especially the Fundamentals of Digital Marketing

• Platform-run webinars – Meta, TikTok, LinkedIn, and YouTube all offer free sessions packed with useful updates

The Hardest Part? Staying On Top of It

But who’s got time for that? We know it can get overwhelming, especially as you can get bogged down in the day to day.

Plus, what’s the point in posting without a strategy? You’ll get the same results with a mystery online alias with no posts as you do if you post random things whenever you have a spare minute.

We’ve seen it happen. We’ve fixed it when it’s happened.

And we’ve built an offering that prevents it from happening in the first place.

Let’s Make It Easier

At First Touch Marketing, we offer various social media services that take the stress off your plate and bring clarity to your content, and wider, integrated marketing if you require.

From strategy to scheduling, we can handle:

• Social Media Management

• Community Management

• Content Strategy

• Social Media Audits

• Social Media Planning

• Social Media Training

Whether you need a strategy to work from, or full-time management, we’ll happily build you a solution that matches your budget and bandwidth.

Give us a shout.

📩 jacklomax@firsttouchmarketing.co.uk

🫡 Your Brand Deserves Better
First Touch Marketing
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