What We Ask Every New Client Before We Start

Before any project begins at First Touch Marketing, we ask a simple set of questions that give us clarity, direction and structure. These questions help us understand the business, the goals and the expectations — so everything we deliver is intentional, aligned and measurable.

1. What does your business do and who do you serve?

Every effective project starts with clarity. We need to understand your audience, how they think and what problem you solve. This shapes everything from tone to content to strategy.

2. What are your short-term and long-term goals?

Whether it’s more visibility, more leads or a stronger brand, clear goals make planning easier. We use this information to decide what to prioritise, what to ignore and how to measure success.

3. What does success look like for you?

Every client has a different definition of success. For some, it’s engagement; for others, it’s conversions, brand recognition or consistency. Understanding this ensures we design a system that fits your expectations.

4. What have you tried before?

Knowing what has worked — and what hasn’t — helps us save time and avoid repeating old mistakes. It also shows us where the gaps are and what strengths we can build on.

5. What resources do you have in place?

Content, imagery, brand guidelines, team availability and tools all affect how we work together. Understanding your setup helps us build a realistic plan and timeline.

If you’re reviewing your tools, you may like Top Tools for Social Media Management in 2025.

6. What tone and personality should your brand express?

Your voice matters as much as your visuals. This question helps us understand whether your brand should be friendly, bold, premium, playful or a mix of several characteristics.

For inspiration, see The Genius of Jeremy Clarkson’s Personal Brand.

7. What are your non-negotiables?

Every business has boundaries — things that must stay the same, things that must not happen and things that matter personally. Knowing these early makes the process smoother and more personal.

Why These Questions Matter

These questions help us build strong, clear foundations. When we understand the full picture, everything becomes easier — strategy, branding, content and advertising all connect naturally and deliver better results.

If you’d like to explore how we can build a system tailored to your business, get in touch at jacklomax@firsttouchmarketing.co.uk.

🫡 Your Brand Deserves Better
First Touch Marketing
#FTM #Marketing #Advertising #Branding #Content #Strategy