Why We’ve Partnered With Buffer

Scheduling, planning and publishing social media content is easier than ever. The real challenge isn’t how to post — it’s what to share, when to share it, and how to stay consistent without creating chaos.

That’s exactly why we’ve partnered with Buffer.

Not because it’s the biggest tool. Not because it’s packed with features. But because it fits the way small brands and creators actually work.

You can explore Buffer here via our affiliate link:

👉 https://join.buffer.com/jack-lomax

(Full transparency — if you sign up through that link, we earn a small commission at no extra cost to you.)

Why Tools Should Feel Calm, Not Heavy

Most social media tools try to do everything. They add layers, dashboards and features that promise efficiency but often create more noise.

Buffer does the opposite.

It focuses on a few core things and does them well:

• Planning content ahead of time

• Publishing consistently

• Managing comments without overwhelm

That simplicity matters. Especially for small teams, solo founders and growing businesses who don’t want social media to take over their day.

This ties closely to something we’ve written about before in

Why Consistency Beats Virality for Small Brands — showing up calmly and regularly beats chasing spikes.

Consistency Without Busywork

One of Buffer’s biggest strengths is that it supports consistency without turning content into admin.

You don’t need to post every day. You don’t need to be everywhere. You just need a rhythm you can actually maintain.

Buffer makes it easier to:

• Plan posts in advance

• See your week or month clearly

• Share without last-minute stress

This fits perfectly with how we approach content planning at First Touch Marketing. If you’re already thinking in systems rather than bursts, this will feel familiar.

If you’re building that habit, this might help: The Benefits of a Monthly Content Plan (and How to Build One).

A Better Way to Handle Conversations

Social media isn’t just about publishing. It’s about responding — and that’s where many tools fall short.

Buffer gives you a focused space to manage comments without turning it into a support inbox or enterprise-style workflow. It keeps the conversation human.

That matters if your brand voice is calm, friendly and professional — not corporate, not automated.

We’ve talked before about how small brands shouldn’t mimic big, impersonal setups in Why Small Brands Shouldn’t Copy Big Brands.

Buffer aligns with that thinking.

It Supports Creators — It Doesn’t Replace Them

This is important.

Buffer isn’t trying to “do social media for you”. It doesn’t replace creativity, ideas or personality. It simply supports the process of showing up consistently.

You still decide:

• What you say

• How you say it

• What matters to your audience

The tool just removes friction.

That philosophy mirrors how we work with clients. Systems should support good thinking, not replace it. We touched on this idea in The Most Common Marketing Myths We See (and Fix)

Why This Partnership Makes Sense

We only recommend tools we genuinely believe fit small brands and growing businesses. Buffer does that by staying focused on:

• Calm productivity

• Consistency without chaos

• Flexibility for creators and small teams

• Community-led engagement

It’s not built for massive support teams or enterprise workflows. It’s built for people who want to keep social media manageable — and that’s exactly who we work with.

If you’re looking for a calmer way to plan, publish and engage, you can explore Buffer here:

👉 https://join.buffer.com/jack-lomax

And if you want help building a content system around tools like this — rather than letting tools dictate your workflow — you can always reach out at jacklomax@firsttouchmarketing.co.uk.

🫡 Your Brand Deserves Better
First Touch Marketing
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