Email Automation: Smarter Marketing with Less Effort

Email automation is one of the most efficient tools in your marketing stack; send the right message at the right time without lifting a finger. For example; if someone buys flowers, you can automatically send an upsell email promoting a vase. It’s relevant, timely and works while you sleep.

Regular reports show automation consistently outperforms one-off campaigns. You can also view comparative reports in Mailchimp to see what’s working across multiple automations.

📲 SMS Marketing: Opened in Seconds

Text message marketing has become a powerful channel for modern businesses; people respond to SMS in 90 seconds, compared to 90 minutes for email.
48% of customers actually prefer business communication to come via text.

Mailchimp SMS users see up to 16.5x ROI after launching their first campaign; sometimes simplicity really does win.

(Source: SMS Comparison)

🧪 A/B & Multivariate Testing

Want to improve performance without guessing? A/B testing lets you test one variable (e.g. subject line or send time) and send two versions to see which performs better.

Multivariate testing takes it further; you can test up to three variables across multiple combinations to pinpoint exactly what drives clicks or conversions.

Variables = aspects of your message you can change
Combinations = how many unique messages are sent for testing
To use these tools in Mailchimp, you’ll need a Standard plan or higher

📈 Smarter Insights = Better Campaigns

Testing and automation are essential. Use the data, trust the process and let your platforms do the heavy lifting while you focus on your customers.

Want to unlock email or SMS automation for your business?
📧 jacklomax@firsttouchmarketing.co.uk

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