Why We’re A Mailchimp Partner
Email marketing remains one of the most reliable channels available to growing businesses. While platforms, algorithms, and advertising costs continue to shift, email offers something increasingly valuable: direct access to your audience. That stability is a big reason we regularly recommend Mailchimp and why First Touch Marketing works as a Mailchimp partner supporting businesses with strategy, automation, and ongoing optimisation.
Consistent infrastructure tends to outperform reactive marketing.
Partnership over platform pushing
Becoming a Mailchimp partner was not about promoting a specific tool. It was about formalising something we were already doing, helping clients build structured, reliable email marketing systems that support long-term growth.
We took a similar approach when partnering with Buffer for social media scheduling, which you can read about here:
👉 Why We’ve Partnered With Buffer
The principle is the same. We recommend tools that genuinely support clarity, consistency, and manageable workflows.
Why Mailchimp works well for many growing businesses
There are many email platforms available. Some are highly technical, others limited once businesses start scaling. Mailchimp tends to offer a practical middle ground, particularly for UK small and growing businesses.
It supports:
Email marketing automation without heavy setup
Shopify and Squarespace integrations
Clear reporting and performance tracking
Scalable campaign and segmentation tools
If you are currently reviewing your wider marketing structure alongside email, this article may help provide context:
👉 Understanding the Difference Between Advertising, Branding, Content and Strategy
Email marketing normally works best as part of that wider ecosystem.
Supporting clients beyond setup
Our role as a Mailchimp partner rarely stops at account setup. Most businesses need ongoing support with strategy, automation refinement, segmentation, and maintaining consistent communication.
This ties closely to our broader approach around structured marketing planning, which we discussed here:
👉 The Benefits of a Monthly Content Plan (and How to Build One)
Consistency tends to outperform sporadic bursts of activity.
Email marketing and website performance often connect
Strong email marketing usually depends on strong website foundations. Signup journeys, landing pages, ecommerce integrations, and content all influence how well email performs.
If this is something you are reviewing, you might find this useful:
👉 5 Reasons Your Website Isn’t Converting in 2025
Often, improving website clarity improves email performance too.
How we work with Mailchimp clients
As a Mailchimp partner, our support typically includes:
Account setup and integration
Email marketing strategy development
Automation planning and implementation
Campaign optimisation
Long-term performance tracking
If you want an idea of how we generally approach new client relationships, this article gives a good overview:
👉 What We Ask Every New Client Before We Start
Clear foundations usually lead to better marketing outcomes.
Final thoughts
Becoming a Mailchimp partner was a natural step for First Touch Marketing. It reflects how we already work, focusing on sustainable marketing systems rather than short-term tactics. Email marketing continues to play a steady, dependable role for many growing businesses, and platforms like Mailchimp make that process accessible without unnecessary complexity.
If you’d like help with this in your own business, reach out at jacklomax@firsttouchmarketing.co.uk.
🫡 Your Brand Deserves Better First Touch Marketing #FTM #Marketing #Advertising #Branding #Content #Strategy
