Why We’re Using ElevenLabs (And Why We’ve Joined Their Affiliate Programme)
AI tools are appearing across marketing at an increasing pace. Some are genuinely useful. Others create more noise than value. Our approach has generally been to adopt tools slowly, only recommending platforms once they support real workflows rather than short-term experimentation.
ElevenLabs is one of the few AI tools that has moved quickly from curiosity to practical use in day-to-day marketing work, which is why First Touch Marketing has joined the ElevenLabs affiliate programme.
If you have followed our wider reflections on adopting tools carefully rather than chasing trends, this thinking is explored further here:
Technology should remove friction, not add it
We rarely introduce new tools simply because they are popular. Marketing systems should feel calmer and more efficient over time, not more complicated.
That same philosophy informed our decision to partner with Buffer for social scheduling, focusing on structure and consistency rather than platform hopping:
👉 Why We’ve Partnered With Buffer
ElevenLabs fits a similar role. It removes production barriers that previously slowed down content creation, particularly for smaller teams without dedicated video or voice resources.
What ElevenLabs actually helps businesses do
At its core, ElevenLabs is an AI voice platform that converts written content into realistic speech. While that sounds simple, the practical applications for marketing are significant.
Businesses can use it to:
Create voiceovers for social media content
Produce narration for promotional videos
Turn blog content into audio formats
Support accessibility through spoken content
Test video concepts without full production costs
For businesses already investing in content strategy, tools like this help extend existing assets rather than constantly creating from scratch. If content planning is an area you are refining, this article may also help:
👉 The Benefits of a Monthly Content Plan (and How to Build One)
Supporting smaller teams and growing brands
One of the consistent challenges for growing businesses is production capacity. Ideas are rarely the issue. Time, cost, and execution usually are.
AI voice tools allow founders and small marketing teams to produce professional-sounding content without large studio setups or ongoing recording sessions. Used properly, this supports consistency rather than replacing creativity.
We often see similar challenges when businesses struggle to balance branding, advertising, and content creation simultaneously, something we explored further here:
👉 Understanding the Difference Between Advertising, Branding, Content and Strategy
Tools should support strategy, not dictate it.
Where AI voice fits into modern marketing
Voice content is becoming more common across websites, social media, and digital experiences. From short-form video narration to explainer content, audio is increasingly part of how brands communicate online.
However, technology alone is rarely the solution. Clear messaging and strong website foundations still matter most. If conversion performance is part of your current focus, this may be worth reviewing alongside content production tools:
👉 5 Reasons Your Website Isn’t Converting in 2025
AI tools work best when layered onto solid marketing fundamentals.
Why we’ve joined the ElevenLabs affiliate programme
Joining the ElevenLabs affiliate programme simply formalises something we are already doing, recommending tools that genuinely improve workflow efficiency for clients and small teams.
Some businesses will use it for internal content creation. Others may use it to support social media, training materials, or marketing campaigns. Our role is helping ensure the technology fits within a wider marketing system rather than becoming another disconnected tool.
If you are interested in how we typically approach new client relationships and marketing setup, this article provides useful context:
👉 What We Ask Every New Client Before We Start
Final thoughts
AI in marketing will continue to evolve, but practical usefulness will always matter more than novelty. ElevenLabs stands out because it removes genuine production barriers while remaining accessible for growing businesses.
Used thoughtfully, tools like this allow businesses to communicate more consistently without significantly increasing workload.
If you’d like help implementing tools like ElevenLabs within your marketing, reach out at jacklomax@firsttouchmarketing.co.uk.
🫡 Your Brand Deserves Better
First Touch Marketing
#FTM #Marketing #Advertising #Branding #Content #Strategy
